Color Wow

  • WOW Salon Brielle Long Island Hair Salon

Color Wow (a Federici Brand) is founded on a 25-year history of award-winning beauty product innovation.

Our pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer β€œpain points” and resolving them with inventive, efficacious solutions.

From being the first to tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of color-treated hair, we’ve earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products.

However, our greatest honor is the life-changing impact our products have on women around the world.

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